Living with Passion & Purpose

Reischel Sawyer-Cobb is the visionary founder and CEO of ICANDO, a remarkable women empowerment organization and brand. With a deep-rooted passion for encouraging, inspiring, and empowering women to live their true purpose, Reischel has embraced her role as a "Passion-preneur." Her journey began in 2017 when she recognized the need for a small mentoring program for young women, driven by her desire to support the next generation.

After hosting a successful vision board party for a handful of young ladies, Reischel realized that her calling extended far beyond a single age group. She embarked on a soul-searching exploration of her own life's seasons, gaining clarity on the universal need to inspire and uplift women and girls in all aspects of their lives. Guided by her favorite Bible scripture, Philippians 4:13, "I can do all things through Christ who strengthens me," Reischel's vision grew into something greater, birthing the empowering brand known as ICANDO.

On August 1, 2020, ICANDO was officially launched, presenting a product line that includes apparel, accessories, and cosmetics. The core motto, "I Can Do all things purposed for me. I Can Do ME!" encapsulates ICANDO's passionate mission to inspire women to confidently embrace their true purpose. With a focus on fostering confidence, boldness, and truth, ICANDO empowers women to overcome great obstacles with strength and resilience. The brand's offerings delicately address the desire for inner growth while enhancing outer appearance.

​

Grounded in core values of truth, honesty, positivity, community, and passion, ICANDO aspires to touch, empower, inspire, and motivate women through its presence, daily inspirational posts, and a range of transformative products. In 2021, significant milestones were achieved, including the formation of the ICANDO Book Club, the creation of the ICANDO Scholarship Program, the successful launch of ICANDO Lip Gloss, the inaugural ICANDO Women Empowerment Conference, and the introduction of the ICANDO Girl Collection.

Additionally, ICANDO began providing regular assistance to women shelters within Los Angeles County, donating essential products to uplift and support women in need.

Looking ahead, ICANDO remains committed to the development and advancement of its mentoring program, eager to make an even greater impact. Although currently a small organization and brand, the vision for ICANDO is vast and boundless. The ICANDO Women Empowerment Brand has much more in store, as it continues to grow and bring forth positive change in the lives of women everywhere.